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Top product news, tips & stories

Top product news, tips & stories
Stay up to date with the latest tips, trends and stories about App Growth, our clients and Wuzzon.

First-Party Data: 8 Strategies for Success in App Marketing

The Untapped Goldmine: Why First-Party Data is Crucial for Successful App Marketing Data remains a crucial asset in the dynamic world of mobile app marketing.

Exciting App Marketing Trends: Looking Back at 2024 and Ahead to 2025

Remember my 2024 app marketing trends blog post? We explored the rise of privacy regulations, the evolution of SKAdNetwork, and the growing importance of creative

Achieve iOS Tracking Success with a Web-to-App Strategy

Apple’s SKAN (StoreKit Ad Network) framework has been a game-changer for mobile attribution on iOS, prioritizing user privacy. But let’s face it, navigating SKAN’s limitations,

ASO is a Marathon, Not a Sprint

You’ve put in the work, nailed the basics of App Store Optimization (ASO): keywords are strategically placed in your title and description, your screenshots are

Bridging the Silos in Mobile Growth: A Unified Approach for 2025

Unlock Growth The 2025 planning season is in full swing! As teams across organizations huddle to define their roadmaps and objectives, it’s crucial to address

AppSpecialisten Podcast: The 4 Steps of the Wuzzon Subscription Optimization Model

Together with David van der Loo from AppSpecialisten and Louise Verschuren from Wuzzon, we dive into the world of subscription models and how you can

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