On 28 October, Wuzzon was a Silver Sponsor at Unlocked: Mobile & App Growth Summit Amsterdam at Hotel Okura, and our founder Louise Verschuren was on the speaker line-up.
It was one focused day on acquisition, retention, App Store Optimisation (ASO) and monetisation. In other words, the full funnel. Getting users is the start, not the finish, and what happens after the install is what we were there to talk about.
Louise’s session: building a subscription growth engine
Fireside chat
The Wuzzon x The Wonder Weeks Playbook for ASO, UA, Creative and LTV: Building a subscription growth engine together
Louise Verschuren (Founder, Wuzzon) and Erik Rothengatter (Marketing Manager, The Wonder Weeks) talked through how Wuzzon and The Wonder Weeks approach ASO, user acquisition, creative and lifetime value to build a subscription growth engine together.
Three things to take home from Louise’s session
Louise and Erik closed the session with three takeaways:
- Look at lifetime value, not only at actual ROAS (return on ad spend).
- Test creative like you test bids, and judge it on value, not on clicks.
- Judge paid on what it caused, not on what it claims.
Bonus tip: fix the value after the install before you push harder on the front door.
More from the app growth summit
The day covered attribution and measurement, lifecycle personalisation, monetisation, retention and AI in growth teams, with speakers from Uber, idealo, Polarsteps, Marktplaats and IKEA.
Location
Hotel Okura Amsterdam
Ferdinand Bolstraat 333, 1072 LH Amsterdam, Netherlands
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