We’re an expert sponsor at the Mobile & App Masterclass in Amsterdam on 4 November at Tolhuistuin, alongside AppsFlyer and Playable.

It’s one focused morning on UX, retention, personalization, monetization and messaging. In other words, everything that happens after the install. Getting users is the start, not the finish, and this agenda sits squarely in the part that decides whether the acquisition spend was worth anything.

What the morning covers

Five areas, all of them post-install:

• UX optimization to spark immediate engagement
• Data-driven retention to keep users coming back
• AI and personalization for tailored user experiences
• Monetization strategies that drive sustainable revenue
• Conversion tactics across push notifications and in-app messaging

Small rooms, big conversations

The format is built for real discussion rather than passive listening. Short expert presentations, then focused 20-minute conversations with industry peers on the challenges you’re actually facing, closing with a keynote case study from a leading brand.

The schedule runs 9:00am to 12:45pm, starting with registration and coffee. It’s FREE to attend for senior digital professionals.

Location
Tolhuistuin
IJpromenade 2, 1031 KT Amsterdam, Netherlands

Come find the Wuzzon team and tell us what you’re working on.