Apple Search Ads Certified
Last week Wuzzon was certified as an official Google Ads Partner, and has decided to up the ante by completing all the courses in order to be dubbed Apple Search Ads certified. All Wuzzon’s campaign managers have experience with Apple Search Ads campaigns, with great results in regards to app user acquisition, return on investment, and quality consumers. By taking and completing the course, Wuzzon’s campaign managers have proven their competence and specialism in this platform dedicated to iOS app users.
Apple Search Ads Certification course
The Apple Search Ads Certification course is made up of eight lessons, with a test at the end of each lesson. The topics include the following areas in Apple Search Ads campaigns:
- Promoting your app
- Choosing keywords
- Structuring your account
- Managing your budget
- Showcasing your creatives
- Creating campaigns
- Managing campaigns
- Maximizing insights
It was necessary to earn a score of 80% or higher out of the 50 question exam in order to pass the course, and indicate app marketing proficiency.
Apple Search Ads Campaign Management
Apple Search Ads Basic is a user-friendly dashboard which allows almost any app owner to set up their own campaign. The Basic version of Apple Search Ads relies fully on machine learning to reach the desired results and costs. As a time-saving version, Basic is very attractive to many app owners who do not have much experience or time for campaign management and optimization in app marketing.
However, for those who are interested and willing to dive deeper into the possibilities that Apple Search Ads offers, the Advanced platform presents many more options and opportunities for growth. In this hands-on service, campaign managers can adjust budgets, keywords, target groups, and more in order to reach the ideal app users without spending more than necessary on machine learning. With the newest advancements of Custom Product Pages from Apple, advertisers can now also target their users more efficiently.
Apple Search Ads Insights
While it is not necessary to integrate a third-party attribution tracking platform, it is advisable in order to enhance the insights and results of the campaigns. Since the Apple Search Ads platform only tracks the taps (similar to clicks), and installs (LAT on or off), the quality of the users is difficult to measure without further insights in in-app activity. By integrating the Apple Search Ads campaigns in a third-party tracking platform such as Adjust, Branch, or AppsFlyer, campaign managers can analyse the return on investment, and thus adjust the campaign/keyword budgets accordingly. This leads to the best results for the lowest price.
Want to know more about how Wuzzon’s campaign managers can help your app get the best iOS installs in Apple Search Ads? Get in touch with us now!