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Wuzzon is expanding!

Wuzzon is expanding

The marketing department of Wuzzon has recruited two new Campaign Managers! Wuzzon has been growing rapidly and is very excited to welcome our two latest recruits to the Wuzzon team. As Campaign Managers, they will be working on starting up new campaigns and the optimization of current campaigns! 

About Marc:

Marc de Jong

Marc is 26 years old and lives in Leeuwarden. Marc has studied International Business & Management Studies and has lived in South Korea for a while. In South Korea, Marc finished his studies and spent some time working as a marketeer. Through his experiences, he acquired a lot of knowledge regarding marketing, data analytics and managing different cultures, which allows him to detect new opportunities quickly. 

After Marc returned to the Netherlands he found himself looking for a challenge where not only he, but the company he would end up at would grow as well. A place where he could put his built knowledge to good use, with a long lasting future in mind. Marc is a very competitively oriented individual which shows in his leisure activities, but also in his work. Marc also likes to experience new things as often as possible, although an old familiar day of relaxation is always appreciated.

“When Wuzzon crossed my path, I was immediately sold. All of Wuzzon’s principles matched my own, and it seemed like a very close and well-functioning team with very interesting projects being worked on. I knew I wanted to be a part of this team right away”

About Max:

Max Turland

Max is 20 years old and was born in Amsterdam. After his Marketing & Communications study he worked as a model in various cities in Europe. Max also lived in some cities he worked in.This has been a time where Max developed a lot on different levels. Max is currently pursuing a Applied Psychology bachelor and has a lot of passion for fashion and art. He is a very driven person who loves a challenge, if it’s up to Max he would work-out everyday. 

‘’Im looking forward to optimize and setting up campaigns for clients, I also want to specialize myself in App Search Optimisation. I think it is very important to always keep an eye on for new opportunities in the digital marketing world.’’

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Apple introduces App Store Search Tab advertising

Apple introduces App Store Search Tab advertising

A few years ago Apple Search Ads launched their new platform to advertise apps exclusively in the Apple App Store with great success. With the ability to advertise on keywords that users may use to look for your app, mobile app advertisers were able to protect their app, and advertise their app directly in the App Store to a targeted audience.

With this success in mind, Apple Search Ads has now officially set their newest feature live: the Search Tab campaign. Seperate from the Search Keyword campaigns, Apple Ads Advanced users can now place advertisements without users having to perform a search query.

What is Apple Search Tab advertising?

When advertising with Apple Search Tab, placements are made below the search bar, under “Suggested”. This entails that advertisers no longer have to guess keywords that their target group may use to look for the app. The placement of the app will be decided on a bidding strategy, with the highest bid winning the position in the App Store Search Tab.

Apple Search Tab
Picture Source: searchads.apple.com

Apple Search Tab Campaign targeting

Without targeting keywords, and limited targeting demographics in Apple Search Ads, the decisive point for the advertisement spot seems to be the cost of the impression, with the highest bid winning. It is possible to narrow the target audience with the following options: Device Type (iPad or iPhone), Location (not all countries have this option available, check available countries here), Types of Customers (New users, Returning Users, Users of other apps (owned) and All users), Age, and Gender.

Which apps will benefit from Apple Search Tab campaigns?

Momentarily, this option seems most favourable for apps that may not yet be well known, and therefore are looking to increase their brand awareness and recognition. With no search queries necessary, they may reach a greater audience, and great brand recognition through impressions. While this may theoretically seem appealing, the question remains to whether this is how the campaign will be used, or if well-known apps will out-bid smaller apps in the fight for the positions.

Apple Search Tab pricing

While Apple Search Ads charges on the CPT (Cost per Tap), with a goal CPA (Cost per Acquisition (download)), Apple Search Tab charges with CPM (Cost per Thousand Impressions). While this can mean that an impression leads to a click (tap), which leads to a download, this method is also often used in a “subconscious” form. This entails that, while the user may not immediately click on the app, they will recognize the app name when they see it again, and may possibly then even search for the app.

Cannibalization and Duplication through Apple Search Ads Campaigns and Apple Search Tab

Since Apple Search Tab claims an impression “each time at least 50 percent of your ad is visible for one second”, there is a possibility of cannibalization on the organic searches. This means that while it is possible that a user searched for the app later (within the timeframe) because they remembered seeing the app before, there is also a possibility that they barely saw the app, and ended up searching for the app within the timeframe due to external factors. External factors could be other marketing strategies (TV, billboards, radio, display banners) or word of mouth through friends.

Apple Search Tab
Picture Source: searchads.apple.com

If this search and install would have naturally occurred without the “impression” from Apple Search Ads, the attribution of this search and install is called cannibalisation. This means that the advertiser is paying for an impression that has not led directly to the install. Similarly, if the attribution window from impression to tap on an ad is 30 days, many other factors may have led to the search for the app, while Apple Search Tab will consider it as their “success”.

So why advertise with Apple Search Tab campaigns?

The truth of the matter is that this feature is so new that not many results are available. This means that speculations of what could happen are abundant. Wuzzon will be testing the Apple Search Tab campaign together with Apple Search Ads and analyze the results in order to determine if the ROAS is attractive for small, start-up parties, or whether it is a new platform for the monopoly of prominent apps.

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10 things you should know about iOS14

10 Things you should know about iOS14 and the SKAdNetwork

Within the mobile app industry, the privacy changes that Apple wants to implement with the iOS 14 update have been the talk of the day for some time. Below is an overview of the eight most important things you need to know.

1. What changes with iOS14?

Once the update has been carried out, the so-called advertiser ID or IDFA is only shared with the apps and underlying software if the user explicitly gives permission for this. Similar to the cookie legislation, you as a user can now only be “tracked” if you consent to this via the pop-up prompt.

iOS14_tracking

2. What is IDFA

This IDFA is a personal identifier that is now used, for example, by free apps with an advertising revenue model to show you relevant advertisements based on your previous clicks or behavior in the app. In addition, it is also used by app marketing companies such as Wuzzon to measure through which banner or source a user downloads an app to improve campaign results.

3. SKAdNetwork

As an app owner, if you still want to promote your app, the introduction of iOS 14 will have consequences for optimizing your campaigns. One of the solutions is to prepare your app to implement SKAdNetwork. SKAdNetwork is how Apple makes it possible to provide anonymous insight into the effectiveness of your campaigns, without being able to measure this at an individual level. The IDFA is then no longer necessary.

4. Wuzzon’s SKAdnetwork

Wuzzon is one of the first parties in the Netherlands to have its own SKAdnetwork. For example, with the new privacy rules from Apple in iOS 14, we can still provide insight into where the installs of our app advertisers come from. We can optimize the campaign for the right type of users and measure which creatives work best. As a certified agency partner, Wuzzon also works closely with the existing attribution networks, such as Adjust, Appsflyer, Branch

5. When will iOS14 take effect?

This is still not entirely certain, but it now seems to be happening very quickly. The latest update iOS 14.5 beta has all the settings as described earlier. After it was delayed earlier in the late summer of 2020 to give the industry more time to prepare, it now appears to go live mid-March.

6.Should I ask the user to opt ​​in?

To check this, it is useful to investigate whether and, if so, for what purpose you are currently using IDFA. If your app has a revenue model with advertisements, it is very likely that you use the IDFA to maximize your advertising revenue and show the right advertisement to the right user. When as an app publisher you have multiple apps under your company, IDFA is often used for cross promotion. Then it is useful to have insight into this to determine the impact.

If you find out that you are not using IDFA at all, it may be advisable to wait (for now) before requesting the opt-in. After the introduction, you can see what the rest of the industry will do and learn from the best practices.

7. Increasing the percentage of opt-ins

If you do want to request the opt in, it is important to make the percentage as high as possible. You can do this in several ways. In any case, only ask for the opt-in if the user has a “happy” moment in your app and trusts the app. You can also use mobile CRM tools such as Leanplum, Clevertap and Airship to dress up the screens before the actual Apple prompt. Make sure to include why you ask this. A / B testing with these messaging flows can almost double the percentage of opt-ins for iOS 14

8. How about Google, Facebook and other ad networks

If you promote your iOS app via Google, Facebook or other networks, you will probably notice impact. The number of different campaigns is limited and the data you get back from the conversions is minimal. Where you could previously optimize on various in-app events, you will now have to make choices. This is because they also only receive conversion data from Apple via SKAdnetwork and this is less detailed than before. Facebook even has a real fitty with Apple about this.

9. What are the possible obstacles with SKAdNetwork?

Apple’s SKAdNetwork is currently still in development and therefore has limited possibilities. Although the implementation of the required code in the app is not complicated, certain things will go differently than before. For example, a signal can only be sent back once to the SKAdNetwork per app install. The amount of data that can be sent with the install is very limited.

10. How to use the SKAdNetwork to its full potential?

To use the SKAdNetwork to its full potential, one must have a clear picture in advance of the in-app events that are most important to the core business of the app. The SKAdNetwork will have a waiting time of 24 hours before the signal is fired from the app to Apple’s SKAdNetwork. Careful consideration must be given to which data is available and which data can be sent in those 24 hours. In addition, it is also possible to extend those 24 hours and wait until more data is available.

If you would like to know more about the impact that the introduction of iOS 14 has on your app, please contact one of our app growth consultants for a free consultation.

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Introduction to Jasper

Welcome to Jasper Greeven, our new App Growth Consultant

Wuzzon gets off to a good start in 2021 with a new employee: Jasper Greeven joined the Wuzzon team as an App Growth Consultant. In January, Jasper has joined the team and will be taking part of our sales team. This way we can grow even faster.

What is the role of Jasper within the Wuzzon team?

Jasper joins the commercial department of Wuzzon. He will be responsible for creating new business opportunities and will function as a business contact for clients and partners of Wuzzon. He will be your partner in making your app grow. 

About Jasper:

Jasper is 25 years old and lives in Utrecht. Jasper studied Sportmarketing and Commercial Economics in Amsterdam, also taking part of an online marketing minor. During his graduation internship he wrote a thesis with the main subjects being: Marketing Automation and the Customer Journey. 

After his graduation Jasper worked as a recruitment consultant at Polanski & Partners in Amersfoort. Jasper wants to combine the experience in sales he gained at Polanski & Partners with his knowledge about online marketing. During vacation time Jasper loves to travel abroad with his backpack. The past years he made some lovely trips to South-East Asia, Latin-America and Africa. 

Time to grow:

After a year where the world has gone through some rough changes, due to the Covid-19 outbreak, Wuzzon is ready to turn 2021 into a great year once again. With Jasper as App Growth Consultant, Wuzzon is ready to create a playing field for all app marketeers. 

Some welcoming words from Jasper:

“I’m looking forward to acquiring some cool clients to complement our already great network of clients. I want to be your partner in making your app grow”

Get in contact with Jasper in the following ways:

E-mail: jasper@wuzzon.com

Mobile: +31634472273

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Apple Search Ads certified Wuzzon campaign managers

Apple Search Ads Certified

Last week Wuzzon was certified as an official Google Ads Partner, and has decided to up the ante by completing all the courses in order to be dubbed Apple Search Ads certified. All Wuzzon’s campaign managers have experience with Apple Search Ads campaigns, with great results in regards to app user acquisition, return on investment, and quality consumers. By taking and completing the course, Wuzzon’s campaign managers have proven their competence and specialism in this platform dedicated to iOS app users.

Apple Search Ads Certification

Apple Search Ads Certification course

The Apple Search Ads Certification course is made up of eight lessons, with a test at the end of each lesson. The topics include the following areas in Apple Search Ads campaigns:

  • Promoting your app
  • Choosing keywords
  • Structuring your account
  • Managing your budget
  • Showcasing your creatives
  • Creating campaigns
  • Managing campaigns
  • Maximizing insights

It was necessary to earn a score of 80% or higher out of the 50 question exam in order to pass the course, and indicate app marketing proficiency.

Apple Search Ads Certification2

Apple Search Ads Campaign Management

Apple Search Ads Basic is a user-friendly dashboard which allows almost any app owner to set up their own campaign. The Basic version of Apple Search Ads relies fully on machine learning to reach the desired results and costs. As a time-saving version, Basic is very attractive to many app owners who do not have much experience or time for campaign management and optimization in app marketing.

However, for those who are interested and willing to dive deeper into the possibilities that Apple Search Ads offers, the Advanced platform presents many more options and opportunities for growth. In this hands-on service, campaign managers can adjust budgets, keywords, target groups, and more in order to reach the ideal app users without spending more than necessary on machine learning.

Apple Search Ads Insights

While it is not necessary to integrate a third-party attribution tracking platform, it is advisable in order to enhance the insights and results of the campaigns. Since the Apple Search Ads platform only tracks the taps (similar to clicks), and installs (LAT on or off), the quality of the users is difficult to measure without further insights in in-app activity. By integrating the Apple Search Ads campaigns in a third-party tracking platform such as Adjust, Branch, or AppsFlyer, campaign managers can analyse the return on investment, and thus adjust the campaign/keyword budgets accordingly. This leads to the best results for the lowest price.

Want to know more about how Wuzzon’s campaign managers can help your app get the best iOS installs in Apple Search Ads? Get in touch with us now!

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Offical Google Partner

Official Google Ads Partner

Wuzzon has been a proud performer and consultant on Google Ad Campaigns for a few years, with specialisation in Google App Campaigns. Thus, it cannot be more than natural that they recently qualified for the Google Partner badge. While most digital marketing managers may know and use Google Ads for their Search, Video, Display, and Shopping advertising, Wuzzon campaign managers have thrown themselves into the App Campaigns, with terrific results.

Google ads partner badge

Google Partner Badge

With positive experiences in Google Ads, with primarily Android based campaigns, Wuzzon campaign managers have remained on top of the ins and outs of the constantly innovating Google Ads, formerly known as Universal App Campaigns. As an app marketing agency, they focus completely on the possibilities that lie within the app campaigns, but have proven their knowledge on all digital platforms in Google Ads by passing the partnership requirements as Google Partners in the Google Skillshop.

What does Google Ads Partner mean for Wuzzon?

This means that Wuzzon is on the right track, and remaining on top of the changes and new possibilities within the Google Ads platform. Since the certificate is only valid for a year, the campaign management team must prove themselves again next year, and continue to stay informed in all the newest opportunities within the Google network.

google ads partner

Wuzzon as Certified Google Ads Partner

The campaign managers at Wuzzon are all familiar with setting up, optimizing, and improving Google Ad Campaigns. While the app campaign possibilities are perhaps more limited than the web campaign opportunities, we know the best practises to improve the conversion ratio for turning an impression into a download, and targeting valuable users with a ROI. This gives us a head start on new campaigns for the algorithm to grow on, and grants us new insights through lots of A/B testing.

We’ll be showing off our new shiny badge amongst our other credentials on the homepage. 

Next Steps: Google Partner Premium. Stay tuned for more development!

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Wuzzon’s App Marketing Specialism

Wuzzon’s App Marketing Specialism

At the beginning of 2019 Wuzzon decided to make the move to App Marketing permanent. With this grand gesture, we became an app marketing company, with expertise in many different aspects under the umbrella term “app marketing”. From app store optimization, to social media marketing, and in-app marketing, Wuzzon offers many different services to app owners. As soon as an app is live, you can trust Wuzzon with the following promotional aspects to help guide mobile users to your app: App Store Optimisation (ASO), Apple Search Ads (ASA), Google App Campaigns, Social Media marketing, and App Install Campaigns.

Whether you are a new app owner or an existing app owner, there are always aspects to improve on. While you can use your reviews to give you an insight into your user experience, you can also let us review your app and provide you with advice on how to make your app more attractive for mobile users. By improving your ranking through ASO, it will be attractive for you to let us set up ASA and/or UAC campaigns. You can support this with target specific campaigns in Social Media marketing, such as Facebook or Twitter, and bring the most traffic in for you’re improved new app with App Install campaigns, through the vast publisher network from Wuzzon. Afterwards, you can recover less active users through the use of retargeting of in-app-messaging, as an app does not only grow through new user acquisition.

App Store Optimisation

App Marketing

With such a fast-paced market such as app marketing, it is difficult to stay on track with all the new possibilities and changes that are continuously being made. Not only do requirements and preferences of consumers change, but so do those of app store algorithms. This is why it is important to have Wuzzon’s App Store Optimization specialist, Anastazia, review both the iOS as well as Android app, to make sure you can improve, or maintain your ranking.

Keeping in mind that there are many factors to decide the ranking of an app in the app stores, optimising your app to support the algorithm’s requirements will improve your app’s visibility within the store. This means that, with the improvement of your ranking, you will be more visible in the app’s category. Furthermore, with the improvement of your use of keywords through App Store Optimization, the app’s visibility can also increase in in the searches. Improving the following aspects can improve your ASO score: app metadata (app name, description), screenshots or preview videos, keywords used in the metadata, and timing of updates.

Apple Search Ads and Universal App Campaigns

Apple Search Ads is a somewhat new possibility in regards to search ad marketing in the Netherlands. Since it’s been implemented, we now have two possibilities for marketing within the app stores’ search results page. Now we have the Google App Campaigns on one end for Android installs, and Apple Search Ads on the other for iOS installs. By being able to target direct searches, it is possible to target more directly towards the consumer you wish to find.

Wuzzon's App Marketing Specialism

Wuzzon’s growth hacker Isabelle has experience with the the different app store advertising platforms, and with the high quality traffic that it brings with it. Since consumers searching in the Google Play Store or the Apple App Store are searching for a specific product or service, you can be sure that they will be active users, not encouraged to download the app by anything more than their necessity for your app’s services. This is a specified searching and advertising option, where our campaign managers optimize towards not only your app’s search results, but also keep in mind what the competition is doing, to stay on top of the game.

Wuzzon's App Marketing Specialism

Social Media Marketing

For an even more specific targeting through social media, our Social Media Marketing specialists are experienced in social media campaigns, such as through Facebook Ads. By targeting certain audiences, with specific interests or characters, social media advertisements are often used to promote towards a very specific group. With social media impacting many aspects of our decisions nowadays, it is important to know where, and how you can best promote through the multiple social platforms. These advertisements do not only increase installs, but also familiarity and branding through exposure.

App Install Campaigns

In the past 12 years, Wuzzon has created and cared for their extensive mobile network, and therefore have a large and broad reach in publishers. This broad and diverse network is made up of all sorts and kinds, which is why Wuzzon plays the role of a guide through the thick jungle, to find the best traffic sources that fit your app. Through a process of optimisations and experience, with data tracking in full integrated attribution tracking platforms, Wuzzon’s campaign managers bring high quality traffic through sources that you cannot reach through more specified platforms such as ASA/UAC, or social media platforms.

We work on a primarily CPI (cost per install) basis, with the occasional CPA (cost per action) campaign, to reach the KPIs. Whether you are looking for more registrations within the app, or a return on investment through revenue provided by consumers who downloaded the app, Wuzzon’s network can send more traffic than social media or search ad platforms. Through attribution partners, Wuzzon is able to view and optimise to the best sources, and share this data with our advertisers.

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Attribution Tracking Platform Implementation

As we understand that not all old or new app owners are already integrated with attribution tracking platforms, we offer our services as experts in this field. We have years of experience with high esteemed platforms such as Adjust, AppsFlyer, and Branch, we are experts in setting up the apps to report and track the correct in-app events. While some tracking platforms such as Google Analytics may offer insights to the app user information, we have found that for the best quality information (including uninstalls as well as returning users), these attribution tracking platforms are vital.

Not only can you track each marketing platform separate, such as Facebook marketing, Google Ads, Apple Search ads, and media buying platforms, but you can also track the sub-sources for optimal data analysis. Furthermore, through the detailed information from the attribution tracking platform you also have a strong basis for retargeting.

Fraud Prevention in App Marketing

While most attribution tracking platforms have their own fraud prevention system, we have also set up our own anti-fraud system to fight against typical fraud problems we see in the industry. Through the use of TrafficGuard, set up with our own WuzzTrack system, we can now prevent fraudulent clicks on many different levels. Not only can these clicks detect typical fraud such as clickbots or click farming, but also detect clicks that are suspicious in their in-app behaviour, or timing of events.

Wuzzon's App Marketing Specialism

Naturally, transparency is key in both fraud prevention as well as optimisation. This is why the use of a fraud prevention system, as well as attribution tracking platforms work well. While Wuzzon is completely GDPR compliant, we also place transparency as a high priority, especially in regards to fraudulent behaviour.

In-App Messaging and ReTargeting

In-app messaging is a new form of communication with a user from within the app. Not only is this an opportunity to rekindle the enthusiasm that a user once had for an app, but it can also be used to sustain high engagement customers. Through the use of platforms such as Leanplum or Clevertap, we are able to retargeting inactive, or less active, users of the app. The use of push notification, or in-app messaging can directly target information on sales or discounts to existing users. Here we can target small segments of created audiences to reintegrate top existing users to boost sales. This way, you don’t only need to rely on new user acquisition, but can also focus on the high performing in-active users.

Wuzzons App Umbrella

Not only does Wuzzon provide these services for app owners, we offer a complete app marketing package. This entails all of the above where we take the app through App Store Optimisations for the best ranking in the stores. With the app optimized to be picked up by the AI algorithm for the most visibility in the app store, the app is ready to be promoted with the best ranking keywords in Apple Search Ads, and Universal App Campaigns in the app stores.

Brand awareness often happens through Social Media, where it is promoted at a targeted group of interested users to create an audience that can be retargeted for reattribution. To gain a higher volume of installs, and optimized reach of users, Wuzzon’s own network will boost traffic. Through the use of our many sources, we can send traffic from sources you won’t usually reach through UAC/ASA of social media platforms.

Of course it doesn’t stop there. App marketing is a continuously ongoing process, through which optimizations, data analysis, remarketing, and reattribution all play a large roll in the acquisition, as well as retain of the app users. This is why Wuzzon’s team of specialists each play a role as campaign manager, to help guide you through the maze that is marketing, and provide you with the best return on investment!

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Increasing Organic Traffic in App Stores With App Store Optimization

Increasing Organic Traffic in App Stores With App Store Optimization

Just as SEO increases the likelihood of someone arriving at your website, the implementation of ASO has a hugely positive impact on the visibility of your app in the App Stores. Through simple changes in the metadata of your app, the creatives (such as app icon, screenshots, and promotional video), and improving your reviews and rating, your ASO score can increase dramatically. 

The App Store algorithm, which programs the apps that are shown in the results pages of a user’s search query, need information in order to match an app correctly with the search requests of the user. The more accurate information they have available to them through ASO, the more likely they are to place the app high in the Search Engine Results Page for a similar query. This can thus increase an app’s organic downloads through search engines, as well as conversion ratios by 25%.


Since 50% of app downloads in the Apple App Store come from search queries, App Store Optimization can have a huge effect on the amount of organic app downloads, and thus cut User Acquisition costs.

Increasing Organic Traffic with App Store Optimization

Increasing the amount of organic traffic does not only send you quality downloads, but also increases the so-called App Power, or strength of the app in the App Stores. While user engagement and other features also play a role in determining the rank of an app in the App Stores, many of these factors receive a huge boost through App Store Optimization, and lead to an increase in the overall ranking of the app in the App Stores. Furthermore, the higher the app power and keywords rankings go up, the more likely the app is to show up in the “relevant for you” section in higher ranking apps.

The top 100 apps in an App Store category generally have to rank for at least 65 keywords. Of these 65 ranked keywords, the app has to rank at #1 for at least 7 keywords, and #2 and #3 for at least 10 keywords.

Including App Store Optimization with other app campaigns such as Apple Search Ads or Google Ads can also lower the chances of cannibalization, higher costs, and paying for low engagement user downloads.

So why isn’t everyone using App Store Optimization?

App Store Optimization takes time,a lot of A/B testing, and is different for the Apple App Store and Google Play Store. It’s not a favourable one-time fix, but an ongoing process. Furthermore, while it positively influences the app’s visibility in both App Stores, the effect of increasing the visibility in the app is not easily quantifiable, nor are the effects easily measurable. However, through extensive analysis and A/B testing on certain keywords and creatives, an app owner can be 100% certain to increase their chances in the App Stores. 

With all the competition and amount of apps in the App Stores, increasing an app’s ranking and visibility is a challenge on it’s own, but without App Store Optimization, almost impossible to maintain.

This is why App Store Optimization is not a one-time improvement, but an ongoing analysis of:

  • fluctuation of the search volume of keywords in each App Store
  • placement of high search volume keywords in the metadata
  • competition and ranking of high search volume keywords
  • density of keywords in the metadata (for Android only)
  • use of keywords in the Keyword Field (for iOS only)
  • keyword rankings of competitors
  • reviews and ratings
  • seasonal influences
  • new competition influences
  • Apple Search Ads and Google App campaigns

Even though it is important, App Store Optimisation is a long process, with a lot of testing and analysis, and thus, not for everyone. This is why Wuzzon has an inhouse ASO specialist, with all the know-how of optimising apps in the App Stores.

Interested in how App Store Optimization can improve your visibility and thus organic traffic in the App Stores?

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One Billion Smiles for Wuzzon

One Billion Smiles for Wuzzon

Wuzzon has a Big Hairy Audacious Goal (BHAG) to obtain 1 billion Smiles by 2030. A BHAG is a goal that realizes a new way of working within a company. This goal ought to be scary, challenging and to be perceived as almost impossible to achieve by constantly working out of your comfort zone. 

A BHAG is bigger, longer and more powerful than a regular goal. They often are over a timespan of 10-30 years, but they are tangible and something everyone just gets, without further explanation. 

Why Smiles?

In the industry of app marketing, it is important to realize that we are not working with machines, but with people. We are the connection between the advertisers and its consumers. 

Advertisers want their consumers to become happy from the app they offer, we want to be in-between to make every party happy. 

Our drive at Wuzzon is to make our clients, consumers and publishers happy. We want to contribute to what makes people happy. A personal approach with an intrinsic value of doing it in the right way. When we select advertisers, we pick companies that make the lives of their customers easier or makes them happy. 

How do we measure Smiles?

To get to the 1 billion Smiles by 2030 we have to measure them in some kind of way. In the last month we started with a special Internet of Things button. This button is programmed to collect Smiles. One click on the button is one Smile. This way, we can see how many smiles we’ve collected and have a physical button for people to click. 

In the signature of every mail sent out by a Wuzzon employee we have a Smile button, to measure the email interaction and if it was a pleasant interaction. 

What do we do at Wuzzon to get Smiles?

Within the company we are always working on collecting Smiles. The way we do this is by organizing events for advertisers and attending events ourselves. We also like to go to workshops, work related or even something completely different. This allows us all to grow and learn new things and leads to happiness. 

Every morning we start the day with a morning huddle with all employees. In this huddle we all share our results of the previous day, our priorities of the day and ask for any help, when necessary. On Mondays we have added a part, which is Compliment Monday, where we compliment one another about a job done or say thanks for the help provided.

In 2019 we ran the Dam tot Damloop from Zaandam to Amsterdam, this resulted in a lot of Smiles for Wuzzon. 

We find it very important to have a healthy dose of happiness in our office. By having daily lunches with the team and organizing events, such as going to the Winter Wonderland Christmas party last december. 

In 2020 we are going to keep collecting Smiles and research ways to collect even more Smiles.

In the pie-chart below, you can see what is important for the Wuzzon team, regarding the Smiles. 

Stay tuned for our Smile Meter on the website, where you can see the live count of Smiles.