Millions of new Samsung smartphones are sold every day worldwide, which means that there is a very large audience for mobile app marketing. In the first steps of activating their new Samsung phone, (new) Samsung users set up their demographics that enables them to be effectively advertised to. Our platform offers a unique opportunity for apps looking to grow and engage with (new) Samsung users.
Samsung is a leading Android device. New and existing Samsung users log in via their Samsung account and enter an onboarding flow in which they have the option to transfer apps to their new Samsung device through a(n) (existing) Samsung account where they are shown suggested apps provided through our tooling. This platform offers the possibility here to advertise an app to a (new) Samsung user so that the app will be installed directly on their new device.
The platform gives you the option to (as one of the first apps) be shown to relevant Samsung users when they unpack and set up their phone for the first time. Integrated in more than 1 billion devices and active in 80 countries, the platform gives you the opportunity to reach a broad target group. Based on demographics, AI and machine learning, your app is shown to the most relevant possible Samsung users.
Our platform not only allows you to be shown when users first open their phone, but also on software updates and throughout the device’s lifecycle. Finally, you can reach new trade-in users.
This platform is available for all new Samsung phones, but also internationally on phones from major providers such as Vodafone and Orange.
With the platform it is possible to target on the following segments:
You can integrate this platform with all important tooling, for example; think about integration with your attribution tracking partner.
Android users are known for not being ad-sensitive, so iOS users are targeted more often, but this can become costly. This platform ensures that this is compensated by advertising in an innovative way by engaging this difficult target group.
Our platform bypasses the Google Play Store, it has a different attribution model than other SRNs (Self Reporting Networks such as Google App Campaigns, Apple Search Ads and Facebook). This makes it necessary to take a different look at the results. This campaign works best when it is on for a longer period of time and the focus is placed on user retention. It’s not a sprint, but a marathon where you get more in return over a longer period of time.
Wuzzon collaboratively defines the KPIs and objectives with you. Based on this, we set up the campaigns and provide a comprehensive analysis, with insights into the performance of your campaign. You can view all the important events and get the best ROI from your campaigns through optimization. Interested? Book your personal app consult now.
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Whether you’re about to launch, pursuing scalable growth, or aiming to boost engagement, consider it covered with our comprehensive solutions.
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