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Apple Search Ads

Apple Search Ads

Apple Search Ads reaches users who are actively searching for apps on the App Store. These users have high intent, making them more likely to install and engage with your app. The Wuzzon growth team is here to ensure you achieve nothing but the best results with this channel.
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Search Ads Certified

Occur directly after a search in the
App Stores

Search Ads Certified

Introducing a selection of our favorite user acquisition channels

What is Apple Search Ads?

What is Apple Search Ads?

Apple Search Ads is an advertising platform developed by Apple specifically for promoting mobile apps within the Apple App Store. Your app appears at the top of relevant search results, increasing visibility and driving organic downloads. Apple Search Ads offers sophisticated targeting options, allowing you to reach your ideal audience based on keywords, demographics, and more.

Apple Search Ads and ASO - A golden combo

Apple Search Ads complements App Store Optimization (ASO) seamlessly, making it a winning combination for boosting an app’s visibility and user acquisition. ASO primarily focuses on optimizing app store listings with keywords, visuals, and metadata to enhance organic discoverability. Apple Search Ads adds valuable keyword insights, helping ASO efforts by identifying the most relevant and high-performing keywords to include in the app’s metadata.
Your Wuzzon app consultants use both strategies in tandem for maximizing app discoverability and driving user acquisition.

Targeting through Search Query keywords in Apple Search Ads

What are the Pro’s and Con’s of Apple Search Ads?

Pro`s

  • Traffic specialized for Apple App Store
  • Brand recognition and brand protection
  • Brand Protection
  • Keyword searches (broad or exact matches)
  • Identify best performing keywords

Con’s:

  • Limited insights after the install
  • Only creative available that are used in the Product Page in the Apple App Store
  • Advertising on Cost per Tap (click), or towards a Cost per Action
  • Not available in all countries
Wuzzon’s Apple Search Ads Services

Wuzzon’s Apple Search Ads Services

As certified Apple Search Ads partners, here is how Wuzzon elevates your Apple Search Ads strategy:

Data-Driven Approach: We don’t make guesses; we make data-backed decisions. Our experts analyze and optimize your campaigns to ensure they’re always on the right track.

Keyword Mastery: We’re wizards at finding the perfect keywords to connect you with your audience. We know what users are searching for, and we make sure your app is right there when they search.

Creative Brilliance: Our creative team crafts compelling ad creatives that grab attention and drive clicks, leading to more installs.

Continuous Optimization: We don’t rest on our laurels. We continuously optimize your campaigns to deliver the best possible results, ensuring your UA strategy remains on the cutting edge.

Don’t let this unmissable channel pass you by. Let Wuzzon supercharge your Apple Search Ads campaigns and transform them into a powerhouse for UA success. Reach out today, and let’s embark on a journey to achieve the best results together

our services

Expert Guidance Throughout Every Stage of Your App's Growth Journey

Whether you’re about to launch, pursuing scalable growth, or aiming to boost engagement, consider it covered with our comprehensive solutions.

Google App Campaigns

People are reaching for their mobile phones every day to help get things done, and mobile apps help to deliver the needed services. With Google App Campaigns you can market your app and bring it into direct contact with more consumers.

Apple Search Ads

iOS app users are valuable customers with often a higher return on investment as app consumers. In order to target users directly in the store, Apple offers the Apple Search Ads marketing platform to target users on search queries and keywords.

CPI & CPA Campaigns

The first steps of launching an app is getting it live in the App Stores and getting the first organic traffic. Next to organic traffic, there are multiple ways of getting more active users of your app. For example: Google Ads, Apple Search Ads and via a CPI performance network.

App Store Optimization

Maximize your app’s visibility and drive organic growth with our App Store Optimization (ASO) service. We fine-tune your app’s metadata, keywords, and visuals to ensure it shines amidst the competition.

Performance Marketing

Scale user acquisition across many different platforms including Apple Search Ads, Google, Meta, TikTok and the dedicated Wuzzon Performance Network. Either fully outsource campaign management or have our consultants guide your internal team to get the best results.

Google App Campaigns

People are reaching for their mobile phones every day to help get things done, and mobile apps help to deliver the needed services. With Google App Campaigns you can market your app and bring it into direct contact with more consumers.

Apple Search Ads

iOS app users are valuable customers with often a higher return on investment as app consumers. In order to target users directly in the store, Apple offers the Apple Search Ads marketing platform to target users on search queries and keywords.

CPI & CPA Campaigns

The first steps of launching an app is getting it live in the App Stores and getting the first organic traffic. Next to organic traffic, there are multiple ways of getting more active users of your app. For example: Google Ads, Apple Search Ads and via a CPI performance network.

App Store Optimization

Maximize your app’s visibility and drive organic growth with our App Store Optimization (ASO) service. We fine-tune your app’s metadata, keywords, and visuals to ensure it shines amidst the competition.
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