App Store Optimization

App Store Optimization

App Store Optimization

Boost your organic growth and improve your rankings in both the Apple App and Google Play Store. App Store Optimization (ASO) optimizes keywords and other metadata to increase visibility and conversion rates.  

“65%  of installs on iOS and 80% on Android occur directly after a search in the App Stores”

What is App Store Optimization?

In order to increase the organic traffic to an app and the conversion ratio of an app in the App Stores, App Store Optimization is a first step. By optimizing the metadata, creatives, and visibility of the app, the conversion ratio from a click to install can be increased. App Store Optimization furthermore increases the chances of being found through searches in the App Stores, increasing traffic to the app without spending more on app advertising.

Why is App Store Optimization a good investment?

Similar to how SEO increases the visibility of a website for the search engines such as Google or Bing, App Store Optimization (ASO) increases the visibility of an app in the respective app stores. Not only does this allow the algorithms used in the app stores to properly index the services that an app offers, but this in turn also increases the ranking of certain keywords in the Search Engine Results Page (the SERP). 

This means that the app can be in the results page for more, diverse searches in the app stores, but also in the “recommended app” sections in similar apps. Since about 65% of iOS app downloads and 80% of Android app downloads are a result of app store search queries (AppFollow), App Store Optimization creates a strong foundation for an app that can decrease marketing costs in the long run.

What does Wuzzon’s App Store Optimization service involve:

Our App Store Optimization specialist analyses apps through the use of an analysis tool AppTweak, and concults your app product owner on what to change in order to raise the ASO score, and thus the visibility in the respective app stores.

This includes:

  • An extensive keyword analysis for each OS (Google Play Store and Apple App Store)
  • Competition Analysis so you can stay on top of what the competition is doing
  • Metadata suggestions so that you utilize all the metadata options the app stores offer
  • Tips and Tricks on how to increase your reviews and ratings in the app stores
  • The latest know-how on creating creatives that convert to installs
  • Reoccuring consultancy per month, including results of the previous month

Curious how App Store Optimization can increase your chances in the Google App Campaigns and Apple Search Ads?

Want to know more about App Store Optimization? Check out our blogs!