The Perfect Blend: Reflecting on 2025’s Transformation and Our AI-Powered Vision for 2026

Every year, our annual presentation isn’t just a review of numbers; it’s a moment to recalibrate, celebrate, and set the stage for the next chapter. This year’s meeting, opened by Brigitta Schlumpf, immediately set a forward-looking tone. Brigitta demonstrated how we are already walking the walk, showcasing how ai and technology will play in our immediate future. Looking back, the team described the past year as one characterized by rapid “development and transformation.” As we dug into the details with Maurice Vriend’s review of business performance, it became clear that 2025 was a year of significant learning and foundational strengthening, paving the way for the upcoming 2026 transformation. This pivotal year will shape our future direction and innovation. 2025: 20% growth and 8.9 client satisfaction score 2025 has been a landmark year for us, defined by record-breaking milestones and a clear vision for the future. In line with our culture of transparency, we are proud to share that we hit our overall revenue targets, driven by an impressive 20% year-over-year growth. While Maurice highlighted that we fell just short of our strategic goal for the number of active customers, the story behind the numbers is one of exceptional depth; the quality of our relationships and the caliber of our work reached new heights this year.

This success is anchored by our existing partners, whose trust allowed that side of the business to shatter expectations. This loyalty is reflected in our outstanding client satisfaction score of 8.9. These results serve as the heartbeat of our 2025 transformation—a period of strategic reimagining where we aren’t just chasing numbers, but redefining how we innovate. We view every challenge as a catalyst to evolve our operational strategies and every client interaction as an opportunity to lead in an ever-changing landscape. As we embrace this transformation, we move forward with the confidence that our commitment to excellence is the true driver of our success.

“Rocks, Rockets, and Rookies” Perhaps the biggest takeaway from 2025 was refining who we work best with. Maurice introduced a new framework for categorizing our clients, which has become crucial for our strategy moving forward:

• • “Rocks”: Stable corporate organizations requiring patience and educational support to fix workflows.

• • “Rockets”: High-value, VC-backed clients needing fast execution and data as a single source of truth.

• • “Rookies”: Early-stage clients where we learned the hard lessons about maturity mismatches and scope.

This approach aligns seamlessly with the objectives set forth. The key learning? A strategic client approach pays off. We are shifting focus toward securing longer-term contracts with “Rocks” and “Rockets” and learning to say “no” to misaligned “Rookie” prospects. We cannot achieve anything without a strong team. We were thrilled to report an annual team happiness score of 8.4, with 100% of the team feeling valued. While we celebrated client wins and budget increases, we also honestly discussed the lows of client churn. The consensus is clear: our future lies in balancing profitability with team happiness and work-life balance.

2026 Preview: The Perfect Blend

Looking ahead to 2026, our strategy is sharpening. We are moving away from being just a service provider to becoming an indispensable strategic partner—a “Strategic Client Magnet.” Our new annual theme is “The Perfect Blends: Powered by AI, Refined by Human.” This philosophy recognizes that while we will aggressively adopt AI to automate manual work and increase efficiency, it is human creativity, expertise, and strategic thinking that refine the output and deliver real value to our clients.

Strategic Pillars and the “AI Captain Initiative”

To achieve these ambitious goals, our 2026 strategy rests on four pillars: All initiatives are aimed at enhancing the experience highlighted by the 2025 transformation.

1. 1. Strategic Client Magnet: Deepening integration with client teams and focusing on value-based pricing.
   2. Profitable Partnerships: Strengthening relationships with software partners, app builders, and expanding our web-to-app strategies.
   3. Best Place to Work: Cultivating a high-performance culture driven by standardized workflows and AI automation to decrease workload.
   4. AI Captain: Our future theme. We are fully embracing AI—from research tools to creative dashboards—to stay ahead of the market and build an internal “accelerator academy.”

We are also looking outward, exploring market expansion into Copenhagen in Q3, leveraging cultural similarities and high app adoption in the Nordics.

Conclusion

We are ready to build the systems that match the expertise we already possess. To celebrate our transformation and kick off our new theme of “perfect blends,” the entire team will be heading to Italy for our next big catch-up. Here’s to a powerful, AI-enhanced 2026!