Discover how Wuzzon implemented and optimised attribution tracking for Studio Anneloes, educated Nationale Nederlanden on app growth marketing strategies & best practices and improved Virtuagym’ App store presence.
Nationale Nederlanden
Wuzzon hosted a workshop on App Marketing Essentials: Driving App Growth & Success for Nationale Nederlanden. How Mobile Measurement Partners Drive User Acquisition & Engagement. The purpose of this workshop was to upskill the NN team and educate them on the importance of App Growth Marketing; what is it and what are the differences between web and app, best practices for owned media, advertising platforms and the app marketing funnel and more.
“App marketing, and especially conversion attribution for app only products, is a whole new field of (online) marketing that many experienced marketeers need additional training in. Wuzzon is supporting us in various areas of app marketing that were largely new for us.”
Wouter van der Meulen – Digital Marketeer, Nationale Nederlanden
Virtuagym
Wuzzon worked with Virtuagym to complete the app store optimisation audit for the App Store which focused on identifying areas for improvement and recommendations for the Netherlands. This resulted in a 20% uplift in overall ASO score. Together with Virtuagym, Wuzzon now works in collaboration to improve the overall user experience and journey of the app with the end goal to increase overall usage, retention whilst building on new subscriptions as well through managed ASO in conjunction with apple search ads.
“Working with Wuzzon was a great experience. Their professionalism and expertise were evident in every bi-weekly sync, where they guided us to optimize our app store positioning. Their positive and collaborative spirit made the process very enjoyable!”
Collin van Dijk – Connected Hardware Manager, Virtuagym.
Studio Anneloes
Wuzzon partnered with Studio Anneloes to create a growth vision through implementation focusing on ensuring rock steady Attribution Tracking. This included integration and onboarding to define KPIs, in-app events, user flow and attribution settings, configuration of marketing channels and SkADnetworks, and onboarding and training of Adjust Software features.
“Wuzzon has helped us excellently with the implementation of Adjust. The onboarding training was clear and perfectly matched our needs. Thanks to their expertise and support, we now have complete calculations in our app data to optimize more specifically. A great and reliable partner.”
Studio Anneloes, Désiree Laureijssen
Mobile App Masterclass
Alongside partners Appsflyer, Clevertap & Amplitude Wuzzon hosted an industry expert presentation on “ Strategies for Sustainable App Growth in 2025”. This covered the Mobile App Growth Framework, 5 tactics for first party data collection and onboarding best practices.
Interested in learning more about how Wuzzon can help boost your app growth? Contact contact@wuzzon.com
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