Frank Energie Case Study

Who is Frank Energie

Frank Energie, a fresh company that combines solid energy sector know-how with smart IT solutions. Energy can be better and smarter. Making it more fun, greener, and cheaper for you as a consumer. 

Frank is refreshing the energy market with common sense. Unhealthy margins and inefficient processes are being tackled, allowing for a significant price reduction. The benefits are passed on to our customers or invested in our environment. Everything to make energy and energy consumption more sustainable.

Objective & Budget

Frank Energie is keen to gain market share in the competitive energy market. The app is a key part of their strategy to provide a seamless customer experience and drive engagement. The budget for ASO was limited, making it essential to use resources as efficiently as possible.

The main objectives were:

• Increase the ASO score by 30% in the Netherlands.
• Improve the visibility of keywords in both the Google Play Store and the Apple App Store.
• Improve the ranking and reviews of the app.

Strategy & Target Audience

Wuzzon’s strategy was focused on understanding Frank Energie’s target audience and optimizing app store elements to maximize visibility and conversion.

• Target audience analysis: Frank Energie’s target audience consists of environmentally conscious consumers who are looking for an easy and transparent way to manage their energy contract.
• Keyword research: Extensive keyword research was conducted to identify relevant search terms with high search volume and low competition.
• App store optimization: The app title, subtitle, description, screenshots and app preview were analyzed and then optimized using the identified keywords and compelling calls to action.
• Localization: The app store elements were translated and adapted to the local markets (Netherlands, Belgium and Spain) to increase relevance.
• Monitoring and optimization: Continuous monitoring and A/B testing were conducted to measure and improve the performance of the app store elements.

Solution & Implementation

Wuzzon’s comprehensive ASO strategy for Frank Energie combined data-driven insights with continuous optimization, with AppTweak as our powerful tool.

Phase 1: In-depth Analysis & Strategic Planning:

We started with an in-depth analysis of Frank Energie’s app store presence, including metadata, creatives, competition, and reviews. AppTweak provided valuable insights into keyword performance and market trends, which helped us define a clear strategic direction.

Phase 2: Implementation & Continuous Optimization

The focus shifted to implementing the recommendations and continuously improving the app store elements:

• Keyword optimization: We identified and implemented relevant keywords in the metadata, using AppTweak’s keyword research tool.
• Creative optimization: Screenshots and previews were optimized, and A/B testing via AppTweak determined the most effective variants.
• Monitoring & Reporting: Performance was closely monitored with AppTweak’s analytics

Phase 3: Iterative Improvement & Growth

App Store Optimization is a continuous process, where you can continuously implement improvements and take advantage of new opportunities. Frank Energie has now arrived at this phase, where keyword and conversion improvements are regularly implemented. The detailed reports with insights and recommendations provide new suggestions, for example for using so-called in-app events and customer pages to improve the app store experience.

This structured, data-driven approach, made possible by Wuzzon’s expertise and AppTweak, led to a significant improvement in Frank Energie’s ASO score, keyword visibility, conversion and organic downloads.

Results

Wuzzon’s ASO efforts have yielded impressive results for Frank Energie. The data below is supported by the visuals in the attachment.

• Increase in ASO score:
  • iOS NL: From 55 to 74%
  • Android NL: From 44 to 71%
  • This shows a significant improvement in the overall quality and discoverability of the app in the app stores.

• Organic downloads:
  • A 17% increase in organic downloads from the App Store.
  • This indicates an improved discoverability and attractiveness of the app for potential users.

• Category ranking:
  • The category ranking in the App Store has increased by 173 places.
  • This makes the app more visible among competitors in the same category.

• Keyword visibility:
  • The keyword visibility has increased by more than 700%.
  • This means that the app is now displayed in the search results of the app stores for many more relevant search terms.

• Average rating and number of reviews:
  • The average rating has increased from 3 to 3.3 stars and continues to rise.
  • The number of reviews has increased by 400%.
  • This indicates an improved user experience and more trust in the app.

These results demonstrate that Wuzzon’s ASO strategy has been very effective in improving visibility and attracting new users to the Frank Energie app.

Discover How We Can Improve Your App

Are you a corporation struggling to navigate the complex world of app growthmarketing? Don’t let valuable opportunities slip through your fingers. Partner with Wuzzon, the experts in maximizing your app’s potential. With our proven track record of reducing costs, increasing installs, and optimizing app rankings, we possess the knowledge and expertise to propel your app towards unprecedented success. Take the next step in unlocking your app’s true potential by contacting Wuzzon today. Let us be your strategic partner in driving exceptional app growth and achieving unparalleled ROI.