AppSpecialisten Podcast: The 4 Steps of the Wuzzon Subscription Optimization Model

AppSpecialisten Podcast: The 4 Steps of the Wuzzon Subscription Optimization Model

Together with David van der Loo from AppSpecialisten and Louise Verschuren from Wuzzon, we dive into the world of subscription models and how you can elevate your app with them.

Louise shared a great plan to make more money from app subscriptions. She starts by getting new users. To do that, it’s really important to make the app easy to find in the app store (ASO). By using smart keywords and creating nice screenshots, more people will find the app.

Next, activation is crucial to let users quickly experience the value of the app. An effective onboarding and a clear presentation of the premium offer are essential here.

To increase engagement and retention, it is important to continually stimulate users. Regular updates, exclusive content, and personalized offers can play a significant role in this.

Finally, Louise emphasized the importance of reducing churn. By proactively surprising users with new features and attractive offers, customer retention can be stimulated.

Watch the video, listen to the podcast, or read the summary:

Listen the postcast here
Here you can read the Blog

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